Toy Fair 2025: The Loyal Subjects Partners with Rovio on Angry Birds

The Loyal Subjects (TLS), a leading brand best known for creating lineups of high-quality toys, fashion dolls, plush, and collectibles based on iconic licenses at the cornerstone of pop culture and entertainment, has partnered with Rovio Entertainment as Master Toy for Angry Birds. In a deal facilitated by IMG Licensing, the strategic partnership will debut its first collection of toys, collectibles and plush in 2026.

Toy Fair 2025: McFarlane Toys Presents Mortal Kombat Klassic

McFarlane Toys, an industry leader in the collectibles category, proudly announces an exciting new collaboration with Warner Bros. Discovery Global Consumer Products to bring the iconic Mortal Kombat Klassic brand to McFarlane Toys’ growing video game collectible category.

The upcoming series will feature highly detailed 7-inch action figures, each crafted with meticulous attention to detail, designed to capture the Klassic designs of the original Mortal Kombat characters. These figures are fully articulated and will include additional accessories, sold in both solo and multipacks.

Toy Fair 2025: Nacelle Fired Up for Scifi, Biker Mice, COW-Boys & Beyond

There are some companies who play it safe. They tell you they have a Marvel license and you can close your eyes and sound off on their initial character choices. Wolverine. Captain America. Iron Man. Hulk. YAWN. Then there's The Nacelle Company who announce they are reviving old toy properties, giving them a modern revamp that looks amazing from top to bottom. The crowd goes "So more Thundercats?" And Nacelle answers HOW ABOUT BIKER MICE FROM MARS??!! Heads explode. Then they announce a license like Star Trek and, knowing what we do about the company, we brace ourselves for a lineup of deep-dive fan-favorite characters no one would ever expect. Are they fans? THE NACELLE COMPANY?! Star Trek has found its perfect home. Let's dig into their Toy Fair 2025 displays with Trek and The Expanse, C.O.W.-Boys of Moo Mesa, Biker Mice From Mars' hotly anticipated rogue's gallery and more...

Toy Fair 2025: U Guys, Spin Master Still Has DC

FOR NOWWW! While McFarlane plugs away, cranking out an army of 7-inch DC Super Heroes and their sometimes monstrous villains, Spin Master has settled in with a more kid-friendly war of super-types! Spotted at UK Toy Fair was the latest wave of DC Heroes and their MECH battle suits alongside a killer Brainiac that immediately went on my must buy list. While the countdown til the Mattel takeover is underway, Spin Master still has some surprises in store...or IN STORES!! Let's take a look at what's yet to come, on display at NY Toy Fair 2025...

Toy Fair 2025: Super 7 Counts on Sesame Street

The Super 7 website says "You can count (Ah-Ah-AH!) on our Sesame Street collection to take you back to a simpler time when learning letters, numbers, and basic life lessons were the order of the day!" Never to be one left behind on the retro feels train, Super 7's taste swings WILDLY from classic 60's style monsters to Jim Henson's most famous teaching Muppets. It had to be a no brainer to scoop up this license, knowing full well it's a TV show that raised more than one generation and still remains close to all our hearts. Let's check out how the masters of pop culture translate a beloved universe into collectible figures as we visit Super 7 at Toy Fair 2025...

Toy Fair 2025: Mattel's Rockin Wrasslers

The popularity of WWE among adults and children alike shows no sign of slowing down, bolstering camps like AEW and Ring of Honor to new heights of fandom. The economics of this is not lost to anyone who has bought a 30 dollar "Hot Rod" T Shirt to celebrate their favorite wrestler from days long past, and so, with the growing popularity of each individual wrestler, we look forward to their little plastic counterpart. Mattel has raised the art of wrestling action figures to MUSEUM quality, with detailed, fully sculpted ring gear, identical tattoos and a face not only their momma will love. Let's celebrate these perfect lil wrestling stars at Mattel's WWE Toy Fair 2025 display...

Toy Fair 2025: Kaiju Crazy at Bandai

People talk about how great it must be to grow up in modern times with all forms of media at your finger tips and some of the best toys ever seen being dished out weekly, but I'd argue my childhood ruled...because of Godzilla. Every weekend I would become one with the couch and revel in the certainty that at least one Godzilla movie and one kung fu movie would be waiting for me on one of the (only) 7 TV channels available. Sure, kids can watch anything nowadays, but would they freely CHOOSE to watch men in rubber suits battle it out in tiny foam cities? Probably not. We didn't have that choice, and we have become better humans for it. Bandai, knowing full well that children who love Godzilla and Ultraman grow up to have adult money, show no signs of slowing down with their merchandise onslaught. Let's check out the latest from Bandai's Toy Fair 2025 showroom...

Toy Fair 2025: Play-Doh Teenage Mutant Ninja Turtles

LONG HAVE WE WAITED...for what is probably one of the most obvious mash-ups there ever should be. Combine the fun, science, and mutations rampant in the Teenage Mutant Ninja Turtle universe with the classic tools of genetic manipulation from Play-Doh and you have playtime GOLD!!! Ever wanted to pretend to zap a triceraton into a puddle of de-evolved protoplasmic goop? NOW YOU CAN. Have you had a massive urge to gene splice Mondo Gecko's tail to Michelangelo's FACE??!! LET'S DO SCIENCE!!! Today, all your twisted plans can come true with this series of Play-Doh sets. 

Toy Fair 2025: Tamagotchi Enters its Biggest Year Yet

Tamagotchi, the virtual pet pioneer, is making a huge splash on day one of the 2025 New York Toy Fair (NYTF), unveiling a series of announcements that are setting the stage for a year like no other. From the launch of its first-ever national tour, to the debut of new collectible figures inspired by the iconic "poop" elements of the gameplay, and an event at the second largest mall in the United States, fans can now experience the fun of Tamagotchi in more ways than ever.

Don’t miss the Tamagotchi Spring Celebration at American Dream Mall on March 29 and 30 (CNW Group/Bandai Namco Toys & Collectibles America Inc.)

Toy Fair 2025: Hasbro's NANO-MALS Interactive Pets

Unlock a world of fashionable, pocket-sized pets with Nanomals! Nano-mals are electronic, interactive pets and adorable mini companions that need your love each day! Each Nano-mals pet has an electronic heart meter – fidget to find out what they need. The more you play, the more interactions you unlock.

When their heart meter drops, they’ll make sounds to let you know they need care. If their heart meter is blue, they want to be pet, so press their ears. If their heart is yellow, they’re hungry – press their mouth to pretend feed them. Is their heart pink? Click their arms up and down to make them dance. What about purple? They want to move! Flip, catch, or shake to fill their heart. Your Nano-mal will celebrate their full heart with a song and colorful lights show. Nano-mals interact with each other when you place two or more close together. Collect and connect to discover new interactions! Give them some extra flair with a textured snap-on outfit that is cross compatible as you collect more. Plus, they come with an attached clip, so they make a great kids keychain for on-the-go play. Nano-mals are the perfect gift for kids who love animal toys and digital pets. 

VIZ Manga and More for April

April New Releases from VIZ Media spring onto shelves with so much to read, watch and do for everyone!

My Neighbor Totoro: The Official Cookbook

With My Neighbor Totoro: The Official Cookbook, fans can recreate the delectable dishes seen in the movie, including Satsuki’s Homemade Bento, Moving Day Caramels, and Granny’s Ohagi.

This book is perfect for all fans of the classic movie who want to bring a little bit of Studio Ghibli’s magic into their homes and onto their dining tables.

Learn How to Draw 80 Adorable Sea Creatures

In Kawaii Underwater World (Rock Point | August 26, 2025 | $21.99), popular Instagram artist Bichi Mao and author of Kawaii Kitties and Kawaii Doggies turns her attention to the adorable and dynamic world of water creatures! Learn how to draw your favorite sea creatures, in and out of the water, doing all sorts of silly and endearing things in a simple drawing style.

New FragPunk Preview Trailer

NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES, HKEX: 9999) and Bad Guitar Studio are proud to unveil a brand-new preview trailer for FragPunk, showcasing what players can expect from the game's inaugural season: Wild Dawn. The team also shared a long-term operational roadmap for the game. FragPunk will be launching on March 6th, 2025 on PC, Xbox Series X/S, and PlayStation®5. Players will receive free bonuses as a welcome reward and can wishlist the game now on Steam: https://store.steampowered.com/app/2943650/FragPunk/

Toy Fair 2025: Crayola Holiday Products

Crayola, the brand that powers imagination through color and creative moments, will reveal its latest toy innovations at the American International Toy Fair on March 1-4, 2025, in New York City (Booth #435). This year's lineup introduces social creativity with a colorful spin, adds new licensed characters to long-time favorite product lines, and evokes nostalgia with the first-ever retired crayon color collection.

"This holiday, Crayola is celebrating our unique color variety, collectability, and customization to inspire everyone to experience creative moments," says Pete Ruggiero, President and Chief Executive Officer of Crayola, LLC. "Imagination has no limits and we are bringing color and creativity to the world one smile at a time. Following the enthusiastic response to our retired crayon color collection, we're thrilled to share even more art-inspired activities with innovative twists."

Monster Hunter Wilds Arrives Today

Today Capcom, a leading worldwide developer and publisher of video games, released the highly anticipated co-op action RPG Monster Hunter Wilds™ on PlayStation®5 with PS5®Pro Enhanced support, Xbox Series X|S, and PC via Steam (starting at MSRP $69.99). Join the Expedition Team as they journey to the Forbidden Lands in search of the mysterious “White Wraith” and unravel the mystery of this unrelenting frontier. Wield 14 iconic weapon types ranging from Great Swords to Gunlances and battle larger than life monsters uniquely adapted to their ever-changing environments. Then gather resources to craft an expansive arsenal of more powerful gear to take on even bigger challenges in your search for answers.