Toy Fair is back for its 71st year and organiser, the British Toy & Hobby Association (BTHA), is delighted to announce the top 30 Toy Fair’s Hero Toys for 2025. TV personality, Anna Williamson hosted the prestigious awards ceremony live at Olympia London, on the 21st January, posing with winners as they collected their certificates.
Curated by a panel of independent retailers with many years’ experience in buying and selecting toys, the Toy Fair’s Hero Toys winners were specially selected from a total of more than 310 submissions and represent some of the most innovative and inspiring toys coming out of Toy Fair 2025.